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In this guide, we’ll start with an overview of the most important parts of SMS compliance, then take a detailed look at opt-in methods, promotion requirements, laws and more.

Check out this example of a compliant call-to-action: Jump ahead to our chapter on promotion requirements to see more call-to-action examples.

One of these rules is known as SHAFT—sex, hate, alcohol, firearms, and tobacco.

Including content related to any of these topics in your call-to-action or any of your messages is considered one of the highest violations, and may result in an immediate ban. If, for example, you operate a bar you may still be able to send messages about happy hour specials.

Failure to adhere to this guideline is one of many possible TCPA violations.

Even text messages that are merely informational require consent.

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