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“But it’s sort of refreshing for both the people writing the ads and the people reading them.”With more than 23,000 followers to date, the account has proven that there’s a real audience for this type of content — a little risqué, a little self-indulgent, and very to the point — and a growing contingent of the queer population in search of an alternative to the soul-suck of dating apps.

(Rakowski herself ditched the app scene a couple years ago and met her current partner in real life, or what she likes to call “slow dating.”)In many ways, dating apps have made finding romance easier than ever for the modern queer woman — we don’t have to leave our couches to find a whole party bus of lesbians within a 10-mile radius who might want to go on a date with us.

That clarity appealed to her, especially after a recent streak of underwhelming dates. With the help of some close friends, Lula came up with her own ad (a snippet: “31 y/o watery & sassy black femme looking to be spoiled, spanked & appreciated like I deserve”).

Over the course of its 12-year run, On Our Backs became a beacon of sexual liberation at a time when the mainstream women’s rights movement, largely dominated by the anti-porn brigade, was still squeamish about the pursuit of sex for pleasure.

In fact, helping landlocked lesbians get laid was partly the point of On Our Backs: In the words of former editor Susie Bright, “we wanted everyone to be having the best damn sex of their lives.”At the time, there were a handful of small papers with a personals section specifically for women in search of women, but their raunchiness was curtailed by pressure from advertisers and printers, who would pull their business from a publication that smacked too much of homoeroticism.

As she scrolled through the xeroxed back pages, she discovered the women-seeking-women ads that would become the inspiration for @herstorypersonals.

Rakowski, who has an eagle eye for queer social media catnip, began posting some of the vintage ads on @h_e_r_s_t_o_r_y.

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