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Many product developers would give an arm and a leg to crack it. Tinder’s system rates users against multiple metrics. But if people ARE looking for clues, doesn’t it prove the stickiness enough?

And most importantly, the app addresses the present day’s human anxieties, like the fear of rejection, and deters the creepy spammers with the double-opt-in feature. While other digital dating solutions are striving to out-compete each other with claims of compatibility algorithms and secret love formulas, the only promise Tinder makes is to show you the other users in your immediate vicinity.Tinder Plus (premium features) is a subscription plan allowing users to access the following: The cost of Tinder plus varies between .99 to .99 in the United States depending on the age of the user (over 28-year-olds are charged 4 times as much).Tinder Gold (extension of Tinder Plus) adds a new Likes You feature.The app credits its popularity to the innovative swipe technique and elegant design. No more crappy questionnaires thanks to the access to your Facebook profile.It’s already estimated to have 50 million users with 1.4 billion swipes per day. The app extracts and sorts the data – then you make your choices.

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